Second Day

Saturday Morning we had a keynote speaker who talked about Branding and how we need to recruit based on why we are here and not what we do. We need to promote our inner reasons and motives rather then just stating 'oh we throw the best parties on campus'. I followed up the key note speaker with my second RBC (Recruitment Boot Camp) session with David from Campus speak. He talked to us about Branding as well. David stated that there are 5 parts of successful branding; 1.Message, 2.Simplicity, 3.Consistancy, 4.Repetition, 5.Integrity.. David also talked about how we need to advertise our why rather than our what or how. We discussed how everyone in the organization know what we do, some in the organization know how we do it, but few actually know why we do it. One quote that I took away from this session with David is that "The goal is not to do business with those who need what you have but rather those who share why you do it." I found this strong because this essentially went back to the key note speaker who said we need to recruit on our values. Essentially our values are why we do what we do. David also mentioned how we can advertise with facebook ads and how easy it actually is. Overall a wide variety of interesting facts about how to brand and how to establish that brand exactly catered to the target market. I followed up my branding session with a session called the anatomy of power, where we basically explained different types of power and importance of every aspect in a leader. He broke down Power into 4 steps. Mental power; To know what we are talking about, Be able to admit you're always learning and not always right. Emotional Power; Approachable and relatable, beliefs in one's mission, compassion.Physical Power, demeanor and physically taking care of one's self. and Spiritual Power; Beliefs, morals, values, perseverance. After this I attended a session called Money, Money, Money which was all about collecting Dues and creative steps to follow when fundraising.